Step 2: Gift a Book
Creating a custom book page for your organization will allow you to:
- Personalize the book sharing experience
- Advance your cause and business through social awareness
- Add value to your marketing campaigns and message
This page is also great to include in outreach emails around events and when gifting a membership to clients and prospects.
Understanding which book to buy/gift:
The Opioid Crisis Wake-up Call explores the already-existing solutions to the largest public health crisis in a 100 years. This book is, in effect, the next edition of Dave's 2017 best seller The CEO's Guide to Restoring the American Dream. However, the framing and target audience is different. The target audience is civic leaders including mayors, city/county staff (e.g., police & fire chiefs), school board members, union leaders, faith & social service leaders, and civic-minded business and clinical leaders.
Both books provide an inside look into how public and private employers and unions across the U.S. are reducing their spending by 20% or more, while improving care quality and access.
The CEO's Guide to Restoring the American Dream can be viewed as a field guide for how CEO's and HR leaders can improve their bottom line while improving their employees' own bottom line and health.
**We have a bulk discount on orders of 30 or more. They're 25% off using the code: advisors25off **
Value in gifting books
- Build relationships, open conversations, develop opportunities, and grow mission-aligned businesses.
- By giving something tangible and educational for free you are setting the tone for the value you bring to the relationship.
- Save lives and reduce health care's waste. Health care waste impacts nearly every social issue. Tackling it frees critical resources for elsewhere.
When to gift a book one-off
- Give away at an event
- As a prelude to a meeting with a high-target contact
Ideas around gifting books
- Include a personal note
- Send author-signed copies
- Send to members of an organization
- Use as a piece of a broader campaign
- Target specific companies, geographies etc.
- Underwrite gifting to a group we've identified
Understanding which book to buy/gift:
The Opioid Crisis Wake-up Call explores the already-existing solutions to the largest public health crisis in a 100 years. This book is, in effect, the next edition of Dave's 2017 best seller The CEO's Guide to Restoring the American Dream. However, the framing and target audience is different. The target audience is civic leaders including mayors, city/county staff (e.g., police & fire chiefs), school board members, union leaders, faith & social service leaders, and civic-minded business and clinical leaders.
Both books provide an inside look into how public and private employers and unions across the U.S. are reducing their spending by 20% or more, while improving care quality and access.
The CEO's Guide to Restoring the American Dream can be viewed as a field guide for how CEO's and HR leaders can improve their bottom line while improving their employees' own bottom line and health.