Our mission

Healthcare has already been fixed. Our mission is to scale the fixes.

We're pushing back against 50+ years of hyper-inflating costs.

Healthcare costs have gone up 274x (8x for everything else).
This creates immense collateral damage across society.

Public spending

It is 30-40% of state budgets and ~27% of the federal budget (7% in 1976), taking from every other public service.

Wage stagnation

It's the primary cause of wage stagnation. Not globalization. This crushes the middle class.


It's the #1 cause of individual bankruptcy. Even though 72% of filers have health insurance.

Human suffering

46% of Americans forego care because of costs. Out of pocket costs are up 68% since 2009.


The avg. baby boomer family would have $1 million more for retirement if costs had tracked inflation.


Healthcare costs are on track to consume more than half of Millennials' entire lifetime earnings.

Negatively impacts society's most vulnerable

Hyper-inflating costs disproportionately impact women, children, people of color,
low income earners, the elderly, and other disadvantaged groups.

Thankfully, the fixes are already being adopted.

It's time to scale these spotfires. Here's how.

Media & Education

Modern digital marketing, a proprietary publishing platform, and media (including The Big Heist film). Our message is simple.

  1. It's possible to reduce costs AND improve benefits
  2. Plans and providers can build for a bettter future
  3. Even if this isn't your issue, it takes from your issue.


We're building certifications for people, products, services, and places. Think of certifications as LEED for purchasing health benefits or the Good Housekeeping stamp of approval.

This 3rd party ecosystem is key to rapidly scaling adoption of healthcare's fixes.


To make this happen, we need companies built for the future. Unfortunately, most don't exist yet or are being built now.

Our sister organization, the Health Rosetta Group seeks top-tier financial returns by investing in tech and services companies built for tomorrow that can thrive today.

Why employers?

157 million Americans get benefits from work.
Employers and employees all want to spend less and get more.

Strong desire to change

Employers spend more on payroll than ever, yet most increases go to benefits costs, rather than wages, R&D, bottom lines, or other uses. Most are fed up with paying more to get less.

For many low margin industries and fixed budget employers (e.g. cities and unions), healthcare costs are an existential threat.

Enormous, independent purchasing power

They spent ~$936B on premiums in 2015. Yet each one makes independent purchasing decisions, letting us start small and build a snowball effect while avoiding obstructionism and politicization.

Significant flexibility

~2/3 of employers are at least partially self-funded. This just means it's their money paying for healthcare services. It creates flexibility in how they spend and ability to incrementally change over time.

Get involved

Improve your benefits

Start down the path to 20-50% lower costs & better benefits, whether you have 100 or 100,000 employees.

Become a member

We help mission-aligned groups and people learn, connect, advance goals, and scale healthcare's fixes.

Get certified

We help benefits advisors stand out through transparency, expertise, and aligned incentives.

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News, case studies, tips, and data on Health Rosetta style benefits and our mission to scale healthcare's fixes.

The Original Health Rosetta Principles Manifesto

We've come a long way from this, but we're nostalgic and it's a good look into our thinking.

By Dave Chase and Leonard Kish, Co-creators of the Health Rosetta Principles.


Healthcare is going through radical change. It’s been called a “Gutenberg moment” or “Copernican Moment”. Our frame of reference is moving individuals moving toward the center of control, and the change is welcome. Healthcare in its present state is a design failure in light of the money, smarts and compassion that we invest; it rewards the wrong activities. We pay for illness and treatment, and we get more illness and treatment. The Health Rosetta defines a blueprint for wise healthcare purchasing that is allowing health services to be purchased for 20-55% less than the status quo while improving benefits.

New incentives and payment structures for providers, along with better access to information with new consumer technologies, are enabling the shift. Various pay-for-value incentives are driving us to look for ways to optimize health and prevent illness. These incentives will be enabled by the democratization of healthcare, where it benefits all to have access to the same information, much as the printing press enables a common understanding of the world, and a scientific revolution. Now, ubiquitous internet connectivity is creating pervasive intelligence, and with the opportunity to see systems as a whole. This new socio-technical environment will drive a new kind of health science with new opportunities for health innovation that brings together the formerly disparate notions of healthcare, genomics, economics, sociology, and nutrition and more. The health world is flattening while it is becoming more unified.

We outline a set of guiding principles to break the cycle and deliver a reinvented health system. The purpose of this is to invite the best thinkers in healthcare’s enlightenment to share their thoughts on what the guiding principles of a redefined health landscape will be, outlining a set of guiding principles to prepare for a health landscape with individuals at the center.

What led to the creation of the Health Rosetta Principles is that we are frequently asked by organizations developing new technologies, health plans, healthcare delivery models, health benefits packages, service offerings and more for a set of guiding principles for how to proceed. This led us to curate this list of principles from the ideas we have heard from the leading thinkers in health and wellness. Many of them are doctors though they cut across the spectrum from all types of clinicians to individual citizens.

A key component of the emerging, more democratic, landscape is a commitment to openness, feedback and learning. To rapidly innovate, we need open source and open innovation to drive our a learning health system. Therefore, these principles are open source. Grab them, add to them, refine them and use them as you’d like. We invite others to take these principles and run with them however they choose. Similarly, we encourage readers to re-purpose this content in many more ways and in many more forms, just provide attribution and a link back since that’s the nice thing to do. We’ll be curious to see what you create.

Where we hope to go from here

We are in the process of turning the principles into a book. We’re super excited about getting some of the most interesting people in healthcare, science, public health and policy being willing to contribute. Individuals such as Esther Dyson, Susannah Fox, Bill Gates, Eric Topol and many others have embraced this project. Each principle will be expanded upon by the thought leader. We welcome any feedback on who the most compelling individual would be for each principle.

Even as we’ve narrowly shared the Principles, we’re gratified with the kind of response we are getting. One of the influential voices in the healthcare social media community, Colin Hung, made the following statement which hits the notes we were hoping to achieve with the principles.

When I read the Health Rosetta Principles, I got the same goosebumps that I did when I read the Cluetrain Manifesto in 2001. Cluetrain was an amazing collection of ideas and thoughts on what the future of business was going to look like given the business and Internet memes of the time. Cluetrain is as relevant today as it was 14 years ago when it was first published. To me, The Health Rosetta Principles is to healthcare what Cluetrain is to tech businesses.

Principles outlined here are in part corollary to some open source projects. One we’re calling the “Health Rosetta” and another “YouBase” as a part of unpatient.org. As the names would imply, the idea behind the Health Rosetta is to build an open, standards-based platform to decode what works and what doesn’t work in this new environment. It will be initially focused on health benefits design. Over time, the intent is to extend into improving the access and efficacy of new healthcare delivery models and define units of value beyond what underpins legacy payment systems (“Relative Value Units”). For example, a concept such as “Patient Value Units” could develop out of this that captures the elements identified in the Quadruple Aim. You can think of the Health Rosetta is the “what” whereas the Health Rosetta Principles are the “how” that will lead to success in the future.

In addition, a subset of the principles which relate to access to personal health information has become part of the Health Data Ownership Manifesto at unpatient.org. The goal of unpatient.org is to empower individuals with better access, ownership and control over personal health information through open source and new approaches to digital ownership, control and property.