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IMA is proud to support Health Rosetta and the CEO's Guide

Exclusive access to Dave Chase's book, "The CEO's Guide to Restoring the American Dream"

Gain a new perspective on the healthcare system and ways in which you can take steps to change the conversation and drive a positive change in your health plan. IMA is well versed in these strategies and is here to guide you through their implementation

IMA, Inc. is your partner to identify and implement these strategies outlined in the CEO's Guide.

Gain understanding in the principles behind Health Rosetta and how to engage in precision purchasing for your health and pharmacy plans.

Gain a new perspective on the healthcare system and ways in which you can take steps to change the conversation and drive a positive change in your health plan. IMA is well versed in these strategies and is here to guide you through their implementation.

Rex Wilcox
Rex Wilcox Specialty Health & Analytics Lead IMA, Inc.

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What people are saying

Early praise for the CEO's Guide to Restoring the American Dream.

Dave Chase has an industry-unique ability to identify the challenges facing our health care system in a manner that the ever-expanding and frustrated masses can quickly understand. What truly distinguishes Dave’s effort is not the failures he identifies, but the thought-provoking and tested solutions he presents coupled with his willingness to challenge payers, providers and consumers alike to demand a more-rewarding health care system.

Tommy Thompson Former Wisconsin Governor & United States Secretary of Health & Human Services

What Dave Chase has done in this long overdue book is provide a clear and extremely compelling wake up call for CEOs and CFOs to put much needed scrutiny on how, where and why they are spending significant operating budgets on healthcare for their employees—and concrete steps for how to strip out up to 30% of low-or-zero value expenditures out of this major line item.

Zayna Khayat PhD Adjunct Professor, Health Sector Strategy
Rotman School of Management University of Toronto

More and more C-suite executives see health benefits a major liability, not an asset. The CEO’s Guide to Restoring the American Dream is a life saving guide to provide employees needed healthcare in way a your CFO and CEO will applaud.

Tom Emerick Former head of benefits at Walmart, BP, & Burger King

The book is packed with wisdom you can’t find elsewhere but also a nice, light style that makes it addictive. There is so much in this book that is hidden behind the many layers of obfuscation characterizing our healthcare system. As a group trying to create and then disseminate new models of care that improve outcomes and lower costs, we are continuously running into hidden barriers with insurers and also un-empowered healthcare purchasers. This book has the practical prescription for moving it all forward. I’m making it required reading at Dell Med and recommending it for our many partners.

S. Claiborne "Clay" Johnston Dean, Dell Medical School at The University of Texas at Austin.

One of the top ten healthcare books of all time, and #1 for delivering practical advice.

Photo by Bryce Vickmark for Workforce Magazine 9/23/13 - Al Lewis of Disease Management Purchasing Consortium International, Inc at his home office in Newton, MA.
Al Lewis Father of disease management & CEO at Quizzify

Dave, you nailed it! Your message is vital for business leaders as it exposes the many dirty secrets behind the business of Employee Benefit plans. Yes, it is time to shed dependence on those who have benefited most from lousy results and demand vastly improved outcomes for employers and their employees. This is a must read to turn the tables on the benefits industry.

Eric Krieg Photo
Eric Krieg Founder & President Risk International Benefits Advisory

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What the CEO's Guide provides.

A practical, step-by-step intro to create change in your organization.

It gives anyone responsible for health benefits, financial performance, or caring for employees the practical blueprint for success and the insight to ensure change is successfully implemented.
  • Acknowledgements & Author’s Note
  • Foreword
  • A Note From a Fellow Traveler
  • Introduction
  • Chapter 1: American Has Gone to War for Much Less
  • Case Study: Pittsburgh (Allegheny County) Schools
  • Chapter 2: Health Care Prices: Hyperinflation—or Flat?
  • Chapter 3: What You Don’t Know about The Pressures and Constraints Facing Insurance Executives Costs You Dearly
  • Chapter 4: Millennials Will Revolutionize Health Benefits
  • Case Study: Rosen Hotels & Resorts
  • Chapter 5: 7 Tricks Used to Redistribute Profits From Your Organization to the Health Care Industry
  • Chapter 6: PPO Networks Deliver Value—And Other Flawed Assumptions Crushing Your Bottom Line
  • Case Study: City of Milwaukee
  • Chapter 7: Criminal Fraud Is Much Bigger Than You Think
  • Chapter 8: Are Workplace Wellness Programs Hazardous to Your Health?
  • Chapter 9: You Run a Health Care Business Whether You Like It or Not. Here’s How to Make It Thrive.
  • Chapter 10: How (And How Not) to Pick a Benefits Consultant
  • Case Study: Langdale Industries
  • Chapter 11: The 7 Habits of Highly Effective Benefits Professionals
  • Chapter 12: Centers of Excellence Are a Golden Opportunity
  • Chapter 13: ASO vs. TPA – What They Mean for You
  • Chapter 14: Value-based Primary Care
  • Chapter 15: Transparent Medical Market
  • Case Study: Enovation Controls
  • Chapter 16: Concierge-Style Employee Customer Service
  • Chapter 17: High-Value, Transparent TPA
  • Chapter 18: ERISA Sample Plan Document Checklist
  • Appendix A: 5 Steps to Start Implementing High-Performance Benefits
  • Appendix B: Detailed Case Studies on the Failures of Workplace Wellness Programs
  • Appendix C: Sample Broker Compensation Disclosure Form
  • Appendix D: Health Rosetta Principles
  • Appendix E: Health 3.0 Vision
  • Appendix F: Health 3.0 Vision: Implications for Providers, Government and Startups

Just a few of the people who have helped provide content

Tom Emerick

Tom Emerick

Benefits Purchasing

Ran benefits at Walmart, BP, & Burger King. Authored Cracking Health Costs, Co-Founder of Edison

Ron Peck

Ron Peck

Benefits Advising

Sr. VP & General Counsel, The Phia Group LLC

Julia Hutchins

Julia Hutchins

Benefits Advising

Chief Operations Officer and Co-founder at Apostrophe.

Jeanne Pinder

Jeanne Pinder


Founder and CEO of ClearHealthCosts

David  Contorno

David Contorno

Benefits Advising

Founder of E Powered Benefits

Brian Klepper

Brian Klepper

Benefits Advising

Principal at Healthcare Performance, Inc. & Worksite Health Advisors

Adam Russo

Adam Russo

Benefits Advising

Co-founder and CEO of The Phia Group, LLC

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