Enter the range of years if this was done over multiple years
The top results that came from the changes.
What changes were made to members&emdash;positive, negative, perceived positive, and perceived negative
How did spending change? Over what time period. Include numbers and description here.
What obstacles did you face and how did you overcome them?
Any community, broader company, or human impact
Any other information, context, humor, human impact, or details you want to share.