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Campaigns advance the Institute's mission by creating more fertile ground for everyone.
They grow categories and spread ideas with more credibility than members can alone.
They combine resources, sophisticated online and offline marketing, proprietary targeting, and focused goals.
|2016 revenue||$ per add'l $1M revenue||Dues range|
Members receive a 30% discount on 2-year memberships.
Start by rounding to nearest $1M = $28M.
|Revenue Tier||Add'l per $1M revenue||Dues line total|
If you're just getting started, membership is only $5k per year for the first two years if you meet both of the following criteria:
- Less than two years old (from incorporation); AND
- Have less than $1M in revenue
We're a 501(c)(3) non-profit, so if your tax advisor says you can, then listen to your tax advisor.
As you've probably guessed, we're not your tax advisor, so you'll need to talk to them. We'll provide you with anything they ask for.
Campaigns are how we grow categories and create awareness & change around specific issues. They're jointly planned, staffed, and funded by members, topic experts, the Institute, philanthropists, and others interested in the specific topic.
They work like a typical marketing campaign. For example, let's say we wanted to educate CFOs, CHROs, union leaders, and city managers in a specific geography about how they can reduce overall spend 2-5% by reducing fraud, waste, and abuse.
Each campaign follows the same basic framework.
- Identify specific campaign goals
- Develop key metrics, segments, channels, and messaging/collateral
- Build the conversion funnel and budget necessary to accomplish the campaign goal
- Aggregate funding, then execute the campaign
Campaigns grow relevant categories and generate demand in a category, improving members' positioning and acquisition funnels.
Worth noting is that we're very particular about focusing on categories and issues, not specific people or organizations. Campaigns are authentic, honest market education and demand generation, not outsourced marketing for a specific organization.