Ecosystem Membership

For organizations challenging the status quo

Who should join the Health Rosetta ecosystem?

Any organization that wants to challenge healthcare's status quo.
Join an exclusive ecosystem dedicated to scaling healthcare's fixes.

Employers & purchasers

Employers, cities, unions, agencies, or anyone purchasing group benefits.

Benefits, care, and payment ecosystem

Care providers, TPAs, auditors, tech vendors, service providers, banks, lawyers, health plans, etc.

Benefits advisors can join through our certification program.

Benefits ecosystem

Already challenging the status quo? We help you rise above the noise. By invite only.


Position yourself as a market catalyst at the forefront of transforming healthcare's status quo.


Deep insight and shared learning from a like-minded ecosystem dedicated to raising the tide that raises all ships.


Be a leader in the ecosystem for challenging the status quo.

Market positioning

You've already seen healthcare's fixes in action and decided to build around this. The Institute's mission is to accelerate growth of markets to where you already are. Membership positions you at the forefront of the market, letting you rise above the noise.

Help shape the future

In the future, we'll launch certifications in many categories where members operate. We're also advancing markets now. Membership lets you help shape certifications and other initiatives to fit where the market is going.

This doesn't mean membership is a mechanism to advance self-interested agendas. There's not need for the Institute to sacrifice its principles to achieve our mission.

An independent voice

Because we're a non-profit focused on growing emerging markets for high-performance benefits, not advocating a single approach or company, our voice in the market is less self-interested. This enables us to create market credibility in ways that others can't.


There's power in numbers focused on growing emerging markets.

Strength in numbers

There are far more people and organizations focused on high-performance benefits, payment, and care than most realize. We're constantly surprised that many don't know of each other. Membership pulls together the spotfires.

We use our enormous reach to bring together this scattered community for shared learning, partnerships, and growth. This community includes solution providers, purchasers, technology solutions, experts, providers, and more.

Proprietary education

We're aggregating the smartest minds and most successful approaches to create a rising tide. We do this through webinars, working groups, and an on-demand education platform (coming).

Turnkey purchaser components

Of course we're building a directory of ecosystem members. It's 2017, not 1995. More importantly, we're going to work on packaging solutions into specific Health Rosetta components to provide purchasers and their advisors with turnkey implementation packages.

Solutions curation

Through the Institute's work and our investing, we see many of the most compelling solutions, vendors, technologies, and more. We aggregate and curate these to identify the most promising for our members.

Member benefits

  • Quarterly webinars and monthly emails
  • Ability to participate in campaigns
  • Education library
  • Membership directory listing
  • Speaking & sponsorship opportunities
  • Access to Institute team
  • Use of Institute member logo
  • Discounted certifications (future)
  • Success stories
  • Member concierge
  • Tailored connections
  • Article announcing membership
  • Working group and council participation
  • Visibility to certified advisors
  • Author ecosystem articles
  • Negotiated member discounts

Get our emails

News, case studies, tips, and data on Health Rosetta style benefits and our mission to scale healthcare's fixes.

Signing up won't take you to way from this page. If you're ready to talk about membership, contact us.


An independent voice for driving change.
Collective resources. Targeted objectives. World-class expertise.

Campaigns advance the Institute's mission by creating more fertile ground for everyone.

They grow categories and spread ideas with more credibility than members can alone.

They combine resources, sophisticated online and offline marketing, proprietary targeting, and focused goals.

Market education

Many purchasers don't know what's available or believe they can't successfully challenge the status quo. We educate the market by showing what's possible and how to do it. For example, we've already made significant progress in showing how emerging ERISA fiduciary duty litigation requires a different approach to actively managing health benefits spend.

Geographic & sector focused

Our team has significant experience driving ecosystem change in multiple industries. We aggregate resources for campaigns focused on large levers for driving change in specific segments. This involves aggregating ecosystem members, outside influencers, and others in a coordinated approach. We then target specific geographies, sectors, and topics.

Data, stories & tools

We build data, stories, and online tools & resources that enable others to see the benefits of high-performance benefits and care. For example, we're collecting and spreading success stories about organizations that have already adopted high-performance benefits and working on a cost-savings calculator.

Leverage collective resources

Campaigns are jointly planned, staffed, and funded by the Institute, members, experts, philanthropists, and others. This create leverage at the top of the impact and acquisition funnel for everyone by combining resources to educate markets and grow categories.

Annual membership dues

Tailored to fit any size organization.
Dues are primarily used to execute campaigns.
2016 revenue $ per add'l $1M revenue Dues range
$0-500k flat $5,000
$500k-$5M flat $10,000
$6-$25M $1,000 $11,000-$30,000
$26M-$50M $750 $30,750-$48,750
$51M-$100M $450 $49,200-$71,250
$101M-$250M $250 $71,500-$108,750
$251M-$1B $200 $108,950-$258,750
$1.001B+ $125 $258,875+
Members receive a 30% discount on 2-year memberships.
A company with $28,249,000 in FY2016 revenue would pay $32,500 in dues.
Start by rounding to nearest $1M = $28M.
Revenue Tier Add'l per $1M revenue Dues line total
$0-$5M flat $10,000
$6-$25M $1,000 $20,000
$26M-$50M $750 $2,250
Total $32,500

Membership FAQ's

If you're just getting started, membership is only $5k per year for the first two years if you meet both of the following criteria:

  1. Less than two years old (from incorporation); AND
  2. Have less than $1M in revenue

We're a 501(c)(3) non-profit, so if your tax advisor says you can, then listen to your tax advisor.

As you've probably guessed, we're not your tax advisor, so you'll need to talk to them. We'll provide you with anything they ask for.

Campaigns are how we grow categories and create awareness & change around specific issues. They're jointly planned, staffed, and funded by members, topic experts, the Institute, philanthropists, and others interested in the specific topic.

They work like a typical marketing campaign. For example, let's say we wanted to educate CFOs, CHROs, union leaders, and city managers in a specific geography about how they can reduce overall spend 2-5% by reducing fraud, waste, and abuse.

Each campaign follows the same basic framework.

  1. Identify specific campaign goals
  2. Develop key metrics, segments, channels, and messaging/collateral
  3. Build the conversion funnel and budget necessary to accomplish the campaign goal
  4. Aggregate funding, then execute the campaign

Campaigns grow relevant categories and generate demand in a category, improving members' positioning and acquisition funnels.

Worth noting is that we're very particular about focusing on categories and issues, not specific people or organizations. Campaigns are authentic, honest market education and demand generation, not outsourced marketing for a specific organization.

Unfortunately, we don't provide refunds as dues are immediately allocated to our limited budget. However, if you're dissatisfied for any reason, let's talk and fix it.