Health Rosetta ecosystem membership

For organizations challenging the status quo

Who should join the health Rosetta ecosystem?

Any organization that wants to challenge healthcare's status quo.
Join an exclusive ecosystem dedicated to scaling healthcare's fixes. By invite only.

Employers & purchasers

Employers, cities, unions, agencies, or anyone purchasing group benefits.

Benefits ecosystem

TPAs, auditors, tech, services, care providers, lawyers, health plans, etc.

Benefits ecosystem

Already challenging the status quo? We help you rise above the noise


Get the Good Housekeeping stamp of approval for challenging the status quo.


Access to a like-minded ecosystem dedicated to raising the tide that raises all ships.


Band together with other ecosystem players to grow and educate emerging markets.

We're pretty good at knowing quickly whether membership is a good fit.
We primarily care that members have aligned missions in practice.


Stand out in a crowded market. Take pride in challenging the status quo.

Help shape the future

In the future, we'll launch accreditations for the broad categories of ecosystem members. It will just take a little time to roll these out. In the meantime, ecosystem members will get some benefits of accreditation, while being able to help shape future accreditations.

This doesn't mean we'll become beholden to any organization, so don't become a member just to advance your own self-interested agenda. There's enough money in the world that we don't need to sacrifice our principles to achieve our mission.

An independent voice

Because we're a non-profit focused on growing emerging markets for high-performance benefits, not advocating a single approach or company, our voice in the market is less self-interested. This enables us to create market credibility in ways that others can't.


There's power in numbers focused on growing emerging markets.

Strength in numbers

There are far more people and organizations focused on high-performance benefits than most realize. We're constantly surprised that organizations and entities don't know of each other.

We use our enormous reach to bring together this scattered community for shared learning, partnerships, and growth. This community includes solution providers, purchasers, technology solutions, experts, providers, and more.

Turnkey purchaser components

Of course we're building a directory of ecosystem members. It's 2017, not 1995. More importantly, we're going to work on packaging solutions into specific Health Rosetta components to provide purchasers and their advisors with turnkey implementation packages.


Aggregate resources and expertise to accelerate growth of emerging markets.

Here are a few examples of ways we can tailor execution to broader ecosystem goals.

Most campaigns use a combination of sophisticated online and offline techniques supplemented with proprietary targeting approaches.

Market education

Many purchasers don't know what's available or believe they can successfully challenge the status quo. We educate the market by showing what's possible and how to do it. For example, we've already made significant progress in showing how emerging ERISA fiduciary duty litigation requires a different approach to actively managing spend.

Geographies & sectors

Our team has significant experience driving ecosystem change in multiple industries. We aggregate resources for campaigns focused on using large levers for driving change in specific segments. This involves aggregating ecosystem members, outside influencers, and others in a coordinated approach.

Data, stories & tools

We build data, stories, and tools that build momentum of high-performance benefits. For example, we're collecting success stories about organizations that have already adopted high-performance benefits. We're also working on a cost-savings calculator to show benefits purchasers how high-performance Health Rosetta benefits components can help them.

Benefits ecosystem membership dues

Tiers make it possible for any size organization to join.
FY2016 revenue $ per add'l $1M revenue Dues range
$0-500k flat $5,000
$500k-$5M flat $10,000
$6-$25M $1,000 $11,000-$30,000
$26M-$50M $750 $30,750-$48,750
$51M-$100M $450 $49,200-$71,250
$101M-$250M $250 $71,500-$108,750
$251M-$1B $200 $108,950-$258,750
$1.001B+ $125 $258,875+
A company with $28,249,000 in FY2016 revenue would pay $32,500 in dues.
Start by rounding to nearest $1M = $28M.
Revenue Tier Add'l per $1M revenue Dues line total
$0-$5M flat $10,000
$6-$25M $1,000 $20,000
$26M-$50M $750 $2,250
Total $32,500
  1. What sorts of requirements for organizations?
  2. Do we want some sort of sweetener for people that join by the end of Q2:17 or end of 17. Maybe call them founding members if by end of Q2 and charter members if by end of 2017

Membership FAQ's

If you're just getting started, membership is only $5k per year for the first two years if you meet both of the following criteria:

  1. Less than two years old (from incorporation); AND
  2. Have less than $1M in revenue

Not yet. We're working through the IRS process right now. It just takes a while (up to 12 months sometimes). We're organized to qualify for 501(c)(3) treatment, so we expect dues to be deductible once we complete the process.

As you've probably guessed, we're not your tax advisor, so talk to them before joining.

Campaigns are how we grow categories and create awareness around specific issues. They're jointly planned and funded by members, topic experts, and other donors interested in the specific topic.

They work just like a typical marketing campaign. For example, let's say we wanted to educate CFOs, CHROs, union leaders, and city managers in a specific geography about how they can reduce costs 2-5% by reducing fraud, waste, and abuse.

  1. Identify the specific campaign goals
  2. Develop the necessary metrics, segments, channels, and messaging/collateral
  3. Build the conversion funnel and budget necessary to accomplish the campaign goal
  4. Aggregate funding, then execute the campaign

Campaigns improve members' branding/positioning, grow relevant categories, and generate demand for a type of solution.

Worth noting is that we're very particular about focusing on categories and issues, not specific people or organizations. It is authentic, honest market education and demand generation, not outsourced marketing for a specific organization.

Unfortunately, we don't provide refunds as dues are immediately allocated to our limited budget. However, if you're dissatisfied for any reason, let's talk and fix it.