Adam Berkowitz exemplifies health plan excellence and stewardship.
Rosie Award winners are chosen from plans recommended by benefits advisors, solution providers, or clinical leaders who meet two important criteria: a high Plan GraderTM score and excellent use of their Health Rosetta Dividend.
The Plan Grader™ is the first comprehensive independent plan assessment to measure and improve your health plan strategy. Plan Grader is an independent 360° health plan risk assessment that provides actionable insights to create an effective 2-3 year strategy to lower costs and improve benefits. Plan Grader is built on the Health Rosetta’s eight components that have been modeled on the successes of hundreds of high-performance plans. Employers and unions can evaluate how their health plan benchmarks to other employers or union plans adopting a Health Rosetta-style health plan. Reach out to Adam Berkowitz to get your Plan Grade today.
Health Rosetta Dividend refers to the well-documented over $1 trillion of industry waste that can be reinvested back into an organization or community to improve wellbeing and build the foundation to restore the American Dream. Examples of Health Rosetta Dividend reinvestment include free college education, advanced primary care services, free or subsidize healthy food, pay increases, Dream Manager, $0 medications, or other tangible improvements that have a direct impact on the health and wellbeing of their workforce, dependents, and communities.

Adam Berkowitz
Founder & PresidentSimpara
adam@simparahr.com
314.637.6756
Health Rosetta Advisor since 2017
Adam Berkowitz's belief that the most important asset businesses have to manage is their people and his desire to create an agency founded on that principle, led him to launch Simpara in October 2016. Adam’s passion is providing client companies with strategic opportunities and tools to help them enhance employee engagement, promote health and untangle the complex issues that accompany modern healthcare systems and regulations—to enable employers to be excited about the benefits they offer. A 2015 St. Louis Business Journal 30 under 30 honoree, Adam is an active member of the Webster Groves Chamber of Commerce, the Human Resource Management Association and the Missouri Venture Forum.
Cosmos’ leadership has embraced the concept of whole-person wellness. The old way of procuring insurance was harming employees: expensive care, delayed care, too much red tape, and high premiums. The leadership team has fully embraced their dedicated primary care team. When employees call out for sick days, the HR team ensures that they have appointments scheduled that day with Rezilient Health. Missed work has reduced dramatically since Cosmos implemented the whole-person wellness program.
- Industry: Chemical Preparations
- # of Employees: 205
- Location: Missouri
Cosmos offers $0 deductibles and near-site primary care, and has succeeded in achieving <10% turnover, higher wages, and more jobs.
- TPA: Consociate Health
- PBM: TrueScripts Rx
- Stoploss: AccuRisk
- PrimaryCare: Rezilient
- Individual Stewardship: N/A
- Other Solutions: BJC Healthcare; Health Rosetta; ViMedicus; Simpara


- Industry: Automotive Repair Shops
- # of Employees: 1,200
- Location: Missouri
QCG (Schaefer Autobody) has used its savings to expand the company and add more jobs. The company now offers $0 deductibles, free primary care, and free mental health care.
- TPA: Cigna
- PBM: Transparent Rx; Employee Health Insurance Management (Ehim)
- Stoploss: Accu Risk Solutions
- PrimaryCare: Rezilient Health
- Individual Stewardship: Multiplan (Phcs); Cigna; 6 Degrees
- Other Solutions: Mercy Health System; Rx 'N Go; SSM Health; Connect DME; Quest Select; Health Rosetta; Vi Medicus; Global Rx Manage; Green Imaging; Simpara


- Industry: Electric Services
- # of Employees: 146
- Location: Arizona
Expansion into new markets; $0 deductible health plans; premium reduction for employees; adding more office and company perks.
- TPA: Aither Health
- PBM: Employee Health Insurance Management (EHIM)
- Stoploss: N/A
- PrimaryCare: Walmart Health
- Individual Stewardship: N/A
- Other Solutions: N/A

- Industry: Insurance Agencies & Brokerages
- # of Employees: 9
- Location: Missouri
We live out our values every day by delivering world-class health benefits for less to companies in our communities and region. All employees have access to $0 care options including mental health, primary care, and generic medications. We reinvest in additional benefits such as 401(k) plus a company match, generous PTO, and other company-paid benefits such as three months of fully paid maternity leave.
- TPA: Aither Health
- PBM: True Scripts Rx; Ventegra
- Stoploss: N/A
- PrimaryCare: Rezilient Health
- Individual Stewardship: N/A
- Other Solutions: Coral Health; Connect DME; Quest Select; Health Rosetta; ViMedicus; Optimed Health Partners; Green Imaging; Diathrive; Simpara

- Industry: Other Telephone
- # of Employees: 35
- Location: Missouri
Nick acquired the company a year ago and has made improving health insurance benefits and providing better coverage for the team one of his first initiatives.
- TPA: Uhc Choice Plus
- PBM: Uhc Choice Plus; Ventegra
- Stoploss: UHC Choice Plus
- PrimaryCare: UHC Choice Plus; Rezilient Health
- Individual Stewardship: UHC Choice Plus; Freedom Network Select; Healthlink; Coral Health; First Health
- Other Solutions: UHC Choice Plus; Coral Health; Connect DME; United Healthcare (UHC); Health Rosetta; ViMedicus; Global Rx Manage; Green Imaging; Simpara

Waterford Union HS worked tirelessly for over five years to transition their health plan from a fully-insured program to a high-performance health plan. The Superintendent, Luke Francois, made it his personal mission to get this accomplished to benefit the district, the teachers, and the taxpayers. On July 1, 2022, after being introduced to Simpara they established a plan that put them on a path to save more than $333,000 in the first 12 months. Luke is now personally invested in spreading the message across the country as a hired consultant for superintendents throughout the US. The next evolution of their health plan will include the adoption of a near-site or shared primary care clinic with other area schools and employers.
- Industry: Public High School
- # of Employees: 99
- Location: Wisconsin
Waterford has been able to provide raises for educators, and make investments in teacher resources and student resources. Near-site clinic to open soon.
- TPA: Aither Health
- PBM: rue Scripts Rx
- Stoploss: True Captive/li>
- Individual Stewardship: The Alliance
- Other Solutions: Health Rosetta; ViMedicus; The Alliance; Simpara

- Industry: Rug & Upholstery Cleaning, Restoration Services, & Construction
- # of Employees: 238
- Location: Missouri
Health plan savings have been reinvested in big ways. At the end of 2020, Woodard built a new HQ in Crestwood, MO that has allowed them to consolidate the Woodard campus to one building. Now, Woodard has over 100,000 square feet of newly renovated office space and provides the most modern, state-of-the-art environment for their employees.
- TPA: Aither Health
- PBM: ElectRx; Employee Health Insurance Management (EHIM); Liviniti (formerly Southern Scripts)
- Stoploss: N/A
- PrimaryCare: N/A
- Individual Stewardship: N/A
- Other Solutions: N/A
