Health Rosetta Principles Author

Principle 71: Embracing the Science of Behavior Change

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Swatee Surve, Founder & CEO, is a leader who has developed and launched disruptive technology-based healthcare businesses for Microsoft, Nike, T-Mobile, Premera Blue Cross and Eastman Kodak. These commercialization projects led to several patents including Nike’s first wearable technology patents. Surve has an MBA from the University of Chicago, an MSME in Biomechanics from Pennsylvania State University, and a BS in Bioengineering from the University of Illinois at Chicago. She has been featured in international, national, and regional media outlets including Huffington Post, International Business Times, NPR’s KUOW’s Morning Edition, APM: Marketplace, VentureBeat, Kauffman Foundation, and iMedicalapps.