President, Benefit Link, LLC
Robin Flaherty, CPA, is President and Founder of Benefit Link, LLC in Rochester, New York. Founded in 1997, Robin became interested in the employee benefits industry after multiple research projects on the taxability of fringe benefits while working at the Big Four public accounting firm of PriceWaterhouseCoopers.
Robin’s main client focus is finding break-through strategies within the current system that, while not ultimately ideal, do their best to bend the trend until the Health Rosetta platform is fully developed and integrated throughout all stakeholders.
One of my favorite TED Talks is Seth Godin’s talk on Tribes: www.ted.com/talks/seth_godin_on_the_tribes_we_lead?
Can you think of a more disconnected, yearning group than the healthcare consumer?