Benefits Advising

Cristy Gupton is President of Custom Benefits Solutions, an employee benefits consulting firm serving WNC and surrounding areas. Cristy has seen that shining a light on the opaque nature of the cost/quality dilemma in healthcare can transform an employer’s health plan, taking it from multi-year cost increases to a zero-trend, high-performing health plan. As she leads Custom Benefits Solutions, blazing new trails into the world of captives and group purchasing platforms, she is gaining the attention of national organizations as she attempts to reduce both the supply and demand for opiates as treatment for acute pain related to on-the-job injuries and musculoskeletal surgical procedures. Cristy has taken considerable steps to help communities create local initiatives to solving the opioid crisis one employer at a time.

President, Custom Benefits Solutions