Bryce Heinbaugh is Managing Partner for IEN Risk Management Consultants in Cleveland, Ohio. After surviving open heart surgery at the age of 22, Heinbaugh accredits his willingness to understanding the managed care industry as the leading force behind him founding his own employee benefits firm just a short time later at the age of 23. Heinbaugh and his partners at IEN Risk Management Consultants having practiced the transparency principles of Health Rosetta for quite some time, believe wholeheartedly in the movement to changing the healthcare purchasing curve. Heinbaugh holds an M.B.A. in Healthcare Management from Baldwin-Wallace University in Cleveland, Ohio.