Step 2: Developing a Compelling Program & Agenda
Our first Health Rosetta Breakfast Series event was a great success! We came away with several business opportunities.
As you begin planning for your event, start by asking yourself the following questions to guide you in creating a program that will be relevant to your audience.
- What do you want to accomplish?
- Who do you want to attend the event? What types or employers?
- What are their interests?
- Who can I partner with or have speak at the event that would increase credibility? Note, doctors and executives at companies already adopting Health Rosetta components are great for this.
Once you have an idea of the subject matter that your audience is interested in, determine the best way to convey this information and achieve your objectives.
- Topics: Use the Programming Ideas resource below to hone the theme of the event as well as the information you’ll present.
- Event format: The way you present can be just as important as the topic. We suggest choosing from these three formats:
- Presentation - a more formal format with a single speaker who talks through a series of slides
- Panel discussion - a moderated discussion with 3-4 panelists who answer questions from the audience
- Fireside chat - a casual one-on-one interview with an expert
Remember to teach, don’t sell. Keep the information educational. Your audience will not show up for a sales pitch. However, they will attend if they think they will learn something new to help them with their business.
- How to Attract a Qualified Audience at Your Next Event
- A Quick Bootstrapper’s Guide to Event Marketing & Follow-up
- Event Marketing From A to Z
- Meeting Agenda Templates
- Teach, Don’t Sell
- The Challenger Sale in less than 10 minutes
- Teach, Don’t Sell: Why Educational Content Marketing Matters