Benefits Producer & Advisor Certification

Critical expertise, credibility, and community for 21st century benefits.

Application process

We use this to manage the immense interest, our high standards, and overall impact goals.

1. Review the requirements

Certification isn't for everyone. If you're not ready or willing, lack time, or don't have support from your organization, it may be best to start by joining the Health Rosetta ecosystem.

2. Complete the basic application

This takes 20-30 minutes to complete. It helps us get to know you and your experience, organization, expertise, and goals to ensure there is a good fit. Get started.

3. Interviews & additional details

If there's a good fit after reviewing an application, we'll set up a couple short interviews with our team and other experts.

We may also ask for additional information to better understand results from prior experience, your client base, and their openness to change.

4. Invitations

Once accepted to a cohort, we'll invite each selected advisor. Once they accept, we'll start the onboarding process.

Program schedule

The schedule is built to run parallel to decision-making timelines for 2018 benefits.

Application deadlines

Applications will re-open in winter 2018 for admission in early 2019.

Cohort selection and kickoff

Once a cohort application deadline passes, we review applications, make invitations, and finalize cohorts in May and September 2018.

Education, Community, and Growth

Education sessions - Monthly and on-demand webinars/courses covering introductions to foundational Health Rosetta components and high-performance strategies & tactics.

Community participation - Participants have access to the advisor community and resources throughout the program and as long as they keep their certification status valid.

Client and component selection - During the first 12 months, we'll work with each advisor to select at least one component to implement with at least one client. This will be a tailored process for each advisor.

Certification test

When advisors are ready, they can take the final certification test to complete certification. The exam focuses on hypothetical scenarios, issue identification, and solution development, not regurgitating information.

Certification Education Modules

The primary topics and areas certification covers.
  1. Intro to the Health Rosetta: The start of a new world
  2. Overview of care delivery focused topics
  3. Overview of payment, disclosure, & benefits design topics
  1. Value-based Primary Care: The foundation for long term sustainability, better care, and lower costs
  2. Outliers & Major Specialty Areas: The source of major cost reduction. Centers of Excellence models, medical tourism, and MSK/Oncology/Cardio-metabolic.
  3. Transparent Pharmacy Benefits: High-potential quick wins and long term trend bending
  4. Next-gen payment: Bundles, transparent medical markets, and reference-based pricing
  5. Next-gen plan design: Independent TPAs, benefits concierge, payment integrity, and active ERISA plan management
  6. The next-gen advisor: Transparency and disclosure as a weapon, deep expertise, long-term focus on client interests, and embracing ERISA fiduciary duties
  1. Data proficiency: transparency tools, statistical validity, and embracing the numbers
  2. Ensuring Implementation Success: Change management & assuaging client/beneficiary fears
  3. Challenging the status quo: Dirty tricks from the “preservatives” (those preserving the status quo) and how to combat them
  4. Back office excellence: Better serve clients, create more time to grow client base, reduce regulatory risk
  5. Health Rosetta-based Marketing: Using certification as a differentiator, relationship automation, combining the best of online & offline

Health Rosetta Community Participation Options

How to fulfill this certification requirement and learn from the community's collective knowledge.

Work to advance and deepen specific Health Rosetta Components (e.g. value-based primary care, transparent advisor relationships, etc.) by aggregating research, solutions, people, etc. to create the resources to enable employers to successfully implement Health Rosetta benefits. You'll be building Wikipedia for the future of health benefits.

Help spread the word about the Health Rosetta or a relevant topic to specific roles, geographies, and sectors. You help identify the profiles of people, channels for reaching them, identify the topics that matter, and create the messaging, value propositions, and collateral to spread the word.

These are specific resources like guides/other content, research projects, rate your broker/plan tools, datasets, tools, advisor document and other templates, etc. Working groups develop and maintain specific resources.

Moderate and drive discussion in specific online communities built around geographies, HR Components, or other topics

Guides strategic direction of entire Institute operations, fundraising, governance, etc., not just elements related to benefits advisors, certifications, etc. Will be a highly-accomplished multi-disciplinary group with 1-2 benefits advisors on it.

Highly experienced advisors that help guide the direction of the benefits advisor community, identify opportunities to increase professionalism, refine the direction of the certification, etc.

Guides advancement of the Health Rosetta blueprint, including all components. Made up of people with high sophistication and accomplishment across care delivery, payment, plan administration, and benefits.

Review education modules for content updates, changes to tests, etc. Build relationships with universities to create and improve testing questions. Review educational modules for annual updates.

Lead creation and growth of a local Health Rosetta chapter that brings together the various stakeholders to drive broad Health Rosetta adoption in your geography.

If you have ideas on how to spread adoption of Health Rosetta style benefits, let us know and we can develop a way for it to fulfill your community participation requirement.

Some participation options will ramp up over time.

Transparency Requirements Details

Build substantive differentiation and deeper client loyalty

This is signed by certified producers and advisors. It sets the baseline for Health Rosetta expectations. Certified advisors and producers agree to:

  • Complete and sign a Compensation Disclosure Agreement with all clients 60 days before renewal or at time of initial contract
  • Have each client sign the Health Rosetta Client Notice Form 60 days before renewal or at time fo initial contract
  • Adhere to Health Rosetta costs and outcome measurement best practices
  • Adhere to certified producer and advisor Code of Conduct
  • Advance the Plan Sponsor Bill of Rights
  • Complete 3-5 year strategic benefits plans with each client
  • Submit certified producer or advisor reporting packet for each client

Complete, meaningful disclosure of financial and non-financial incentives is the foundation for trusted, long-term relationships with clients. This form lets certified producers and advisors differentiate themselves to win new clients and retain existing clients.

Cost and outcome data used in the industry is often statistically invalid, directionally misleading, and generally confusing to clients. Only using vendors that have real, valid ROI and internal reporting on data is a critical piece to sustainably lowering costs and improving outcomes.

Certification fees

Individual certification is $2,995, including the program and subsequent year dues.


For now, we only certify individual advisors, not entire organizations.

Program + First Year Dues Subsequent Annual Dues
$2,995 $1,495

Health Rosetta ecosystem membership

For any mission-aligned individual or organization that wants to scale adoption of healthcare's fixes.

Care providers

Physicians, physical therapists, nurses, care facilities, non-clinical caregivers, etc.

Tech & service providers

TPAs, PBMs, tech and services providers, attorneys, consultants, 401k plan admins, patient groups, etc.

Benefits purchasers

Public and private employers, schools, unions, professional & trade associations, etc.

Membership provides access to a like-minded community, market leadership, education, and insight.
  • Case studies
  • Member emails
  • Member forums
  • Quarterly webinars
  • Basic Solutions Q&A
  • Category growth campaigns (for Orgs)
Learn more about ecosystem membership

Certification FAQ's

We're working on this, but it may not happen until 2019. It's a pretty complex state-by-state issue, so we're being patient before we tackle this.

The program is ongoing as it's part community and part education. The amount of time will vary by month, but we expect most people to spend enough time to complete the requirements.

Remember, some of this time is working together on implementation at a client, so it's time you'd likely be spending anyways.

Primarily virtual. We also expect to have some in-person meetings and events during other industry events, but this will depend on advisor cohort geography and preferences.

There's no requirement for certification. In fact, some strategies work better with smaller clients.

However, there are fewer strategies that work for full-insured employers and even fewer that work for groups under 50. If you have questions on whether certification is a good fit, contact us and we can help provide some guidance.

Life happens. We've been there. You can defer your spot one year and we'll pro-rate your subsequent year tuition based on when you drop out.

Yep. We'll provide cohort advisors with all the files and guidelines for using Health Rosetta logos and other resources.

We'll have ongoing certification maintenance requirements to ensure you keep up to date. You'll always have access to the certified advisor platform that has education materials, solutions, case studies, and data.

Nope. You do need a broad enough base of expertise to lead the plan design and purchase process.

If you're a subject matter consultant (e.g. just focus on pharmacy benefits), we'll be launching certifications for you in the future. You can start by joining the Health Rosetta ecosystem.

Still have questions?
Check out the FAQ above or contact us if you don't find the answer.